But while you used to be able to just bank on the new Nokia or always get the next Sony Ericsson because it had a half-decent camera, there are now so many great options out there from loads of manufacturers.
10. Samsung Galaxy S4 Mini
Samsung has created a mid-range handset, putting itself right against the 4G-toting Sony Xperia SP and Nokia Lumia 820 - but most importantly now in a war with the HTC One Mini too.
The Galaxy S4 Mini takes the design language of the full-fat S4, and does well to shrink it down without losing the same ‘atmosphere’.
A vibrant screen, bright and clear enough, added to the fact it’s only 4.3-inches large, mean the S4 Mini is a lot easier to hold in the hand, and the camera is as powerful as we’d expect on a phone of this size and price point.
9. Sony Xperia Z1
It also comes in a variety of funky colours, has a pleasing build quality that helps justify the higher price to a degree and basically offers the best of the Sony brand in a smartphone.
We do have a few reservations insofar as the Z1 doesn’t really carry the mantle the Xperia Z created; it’s got a massively uprated camera and screen technology, but neither particularly wow.
8. Google Nexus 4
The fact of the matter is that this is a handset with world class specs – yet it’s at a cost you’d expect to get a budget phone for. Sure, there are a few things that could have been done better, but the positives definitely outweigh the negatives.
The Nexus 4 is beautifully designed with a stunning display and rocking the latest version of Android. It has more connectivity than a telephone exchange and even excels in the simple matter of making calls.
We’re not fans of the lower memory allowance, and it’s not got the best screen on the market, and there will be a few that see stock Android 4.3 as too stripped-down to consider it a valid phone OS choice; more a platform for the big hitters to build on.
But that doesn’t mean it’s not a fantastic handset – it would have competed even without the insanely low price tag.
7. Nokia Lumia 520
The Nokia Lumia 520, much like its big brother the Nokia Lumia 620, is a jack of all trades and a master of none – although it really manages to make a good fist of everything it tries, for the price.It looks good, it’s got a decent screen both in terms of size and resolution, it rarely stutters or slows down, it’s great for calls and messaging, reasonable for media and okay for photos.
To achieve a lower price point the 520 has had to strip away a few things – there’s no NFC, compass, camera flash or front facing camera here.
But on the other hand it’s also got a bigger screen, a larger battery, a sleeker, slimmer, lighter build and the same processor and RAM as the Nokia Lumia 620, so in many ways it’s actually better.
Combine that with a lower price tag and we reckon that this just might be the best entry level Windows Phone 8 handset that you can buy and certainly the best value.
6. Samsung Galaxy Note 3
The Samsung Galaxy Note 3 is alive and kicking and breathes yet more life into a mobile form factor many thought would be dead on arrival, ramping up the specs and the size to give us a new monolith of mobile.
It may be big, but the 5.7-inch display is fantastic and the Full HD Super AMOLED technology makes everything pop from websites to movies.
You’re able to fit a lot more on screen at a time and that means less scrolling in messages, on websites and down your long contact list and that can only be a good thing.
What really impressed us with the Galaxy Note 3 though was its battery life and sheer speed under the finger. We’re used to a day at best when hardcore using the device, but we got far past that without breaking a sweat throughout our tests.
The speed of the Snapdragon 800 quad core processor, combined with 3GB of RAM, means this is the least-slouchy phone we’ve encountered in a while.
5. HTC One Mini
Even the polycarbonate band that runs around the edge of the phone is unobtrusive, which means you get a distinctive design that doesn’t impact on the way the One Mini sits in the hand.
We love that the functionality of the One Mini isn’t compromised from its larger relative, with the likes of UltraPixels and BoomSound all involved without being watered down. HTC has been very clever in the design of this phone by bringing nearly every great element of the One to the smaller version, and packaging it in a way that still makes it very attractive.
In short, it’s a cheaper version of the larger phone that scales down the processor and drops the price. Good combo, HTC.
4. iPhone 5S
Did you see this one coming? The iPhone 5S behind three other Android phones in our rankings? Some think it should be higher, some think lower – it depends on your level of Apple love.Never has a company polarised opinion in the smartphone world like Apple – and with the iPhone 5S, so many are quick to decry it while others know it to be the smartphone they’ve been waiting for.
And let’s make no bones about it: this is a stunning phone, with a gorgeous two-tone finish, a high-res screen with good colour reproduction, a 64-bit chip and that all-powerful TouchID sensor that lets you unlock your phone with a simple fingerprint.
The iOS 7 update is one that we sorely, sorely needed and does bring a lot more power and control – as shown by the impressive and pervasive Control Center.
We really like TouchID, the processor might be a little useless now but definitely brings a touch more zip to things, and the M7 chip for fitness apps will be very exciting in weeks and months to come as app developers get their paws on it.
The main problem we have with this phone, spec list aside, is the fact the iPhone 5S is STILL very expensive… we’re not sure how such sky high prices can be charged when equivalent smartphones are available on the market.
3. Samsung Galaxy S4
Well, that’s not really fair – it’s only in looks that it’s too similar, and sadly that was one of the biggest issues most users had with the S3. It’s not the world’s biggest smartphone crime, but it’s enough to keep it from the top spot.
There’s a lot, a lot, to love with the Samsung Galaxy S4 though: whether it’s a powerful camera, a brilliant screen, a long-lasting battery or just a fluid experience, there’s everything you could want in a smartphone right here.
The cost is a tad higher than on other smartphones, but thankfully still cheaper than iPhone level. If only it was made out of something a little more premium…
LG has now taken its second spot too – here’s hoping the Samsung Galaxy S5 brings something that’s really rather special to halt its slide down the charts.
2. LG G2
We don’t know where to start in terms of extolling the virtues of this new handset from the South Korean firm: it’s got an insanely good screen, quality camera, the best audio pumping out from its speakers and headphone jack… the list goes on.
We even came to tolerate, then love, the power and volume buttons being placed on the rear. These aren’t ideal, but the ability to knock on the screen makes it really easy to interact with this impressive device.
1. HTC One
It’s nothing to do with the quality of the S4 or the LG G2 – outstanding phones in anyone’s book – but more the fact HTC has managed to bring out a smartphone that’s worthy of any user’s consideration.
The supreme aluminium chassis, the Full HD screen and the simplified version of Sense 5.0 sitting on top of Android Jelly Bean means it’s a pleasure to use and recommend this handset.
The new innovations are also pleasingly more than just marketing gimmicks; Zoe functionality allows the creation of delightful video highlight reels, and the Ultrapixel camera means you’ve got a much wider range of shots available thanks to being stunning in low light.
Reviewed by Techradar.phone
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